Why the fashion industry needs to stop trivialising mental health

Recently, youth-cult fashion chain Missguided has provoked widespread criticism for a store sign that has been labelled as disappointing, inappropriate and offensive by social media users. The sign in question was spotted by a shopper on Boxing Day who was vocally unimpressed by the brand’s use of the phrase ‘I’m a psychotic mess, but at least my eyebrows look good’ on one of its products. A picture of the sign, accompanied by a caption of personal distaste, was consequently uploaded to Twitter, where public outcry followed. This popular reaction was…

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